The Entrepreneur Ethos Podcast, a series focusing on building a more ethical, inclusive, and resilient world, talks with UrsaLeo, CEO, John Burton about managing the ups and downs of entrepreneurial life. Burton discusses the difficulties that come along with being an entrepreneur and how he handles stress throughout the day by setting aside time to engage in activities that use a different part of his brain to avoid burnout and increase productivity throughout the day. In this episode, Burton discusses the process of discovering what UrsaLeo would do through finding people he wanted to work with, exploring what was needed, and uncovering what he and his team had skills, talent, and interest in and how they stay their course.